According to many media reports, LVMH's cosmetics brand Benefit Pui Lingfei has withdrawn from the counter since March, and currently only maintains one store in each of seven important cities, namely Beijing Sanlitun Store, Shanghai Raffles Plaza Store, Guangzhou Grandview Plaza Store, Shenzhen Maoye Department Store, Chongqing Century Xindu Store, Wuhan Wushang Plaza Store and Kunming Parkson Store. The brand official stated that the withdrawal of stores is a channel adjustment in some cities, and the channels of Sephora, Tmall and Vipshop will not be affected. But such a large-scale withdrawal of stores has clearly indicated that Pui Lingfei has given up on the offline market in China. The American brand Pui Lingfei, founded in 1976, was originally a cosmetics store called